Is great. When I first enjoyed Starbucks VIA™ Ready Brew, I was at Heathrow T5, ready for my flight to New York. I was very eager to taste VIA, because naturally I don’t like instant coffee.
But, there is a big but in this story Starbucks VIA is not regular instant coffee.
Starbucks VIA Italian roast is really big, bold, full-bodied cup of coffee, with an aroma that lingers all day as marketing brochures telling us.
I don’t know, what mystery lies behind starbucks VIA (it retains essential oils, therefore tastes better than normal drip) but for me VIA is a instant HIT.
Have you tried VIA? If so, please add your opinion in comments.