Starbucks Coffee Enters Bulgarian Market

Starbucks is set to open its first Bulgarian coffee shop in the capital of Sofia in early November, 2008, the company said recently in a media release. The American based coffee chain will open its new store as a franchise through Greek firm Marinopoulos Bros. The store will be the first of many they plan to open in Bulgaria, according to the company.

The new Starbucks coffee shop will be located on the corner of Vassil Levski Boulevard and Gurko Street on the premises of a former Pizza Hut franchise. The Greek franchisee has also secured additional locations for more Starbucks and is looking to staff the new coffee shops.

Bulgaria is the newest European country to see Starbucks enter; Portugal saw its first shop open at the end of September. Starbucks Coffee Portugal, Lda, opened its first coffee house in the Alegro Mall in Alfragide, a suburb of Lisbon. Starbucks also has 75 retail stores in Spain and 45 in France.

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